Product Imagery

Company: 8x8.

Role: Senior Visual UI Designer, Web Team.

Process: The team pivoted from using fewer stock photos of people in tech milieus to simplified screenshots of our products. I adjusted the level of detail in these images to depend on the audience level - newcomers vs. mid-funnel researchers, expert users vs. novice users.

Collage highlighting 8x8 flagship product and 10th successive year as leader in the Gartner Magic Quadrant for unified communications

In 2021 this was the hero banner on the 8x8.com home page to highlight that 8x8 was a Leader in the Gartner MQ in unified communications for the 10th year in a row.

Collage of simplified user interface items showing the speech analytics features of 8x8 Work

The speech analytics feature pared down just enough so that potential customers would want to discover how the software could benefit their sales and customer service teams.

collage of screenshots of 8x8 Work on mobile devices

I snapped screenshots of key product features and put them on on Android and iOS mobile device frames.

Collage of screenshots showing simplified user interface of 8x8 Work as applied to a manufacturing company usage

Demonstrating how a comunications platform can benefit a globally dispersed manufacturing company across tablets, desktop and mobile devices.

Collage showing globally dispersed coworkers using phone, messaging and analytics features of 8x8 Work

Showing how globally dispersed employees can seamlessly collaborate using the voice, video, messaging and analytics features of one cloud communications platform.

Assemblage of video meetings, messaging, screensharing, custom backgrounds on 5 devices

Showing how a unified communications platform can be used across multiple devices.